Con Innovation Express siamo andati a Samugheo, centro d’eccellenza della tessitura in Sardegna, per conoscere Pino Demelas, erede di una grande famiglia di tessitori che insieme ai suoi fratelli, ha innovato la produzione dell’azienda di famiglia (mariantoniaurru.com), “intrecciando” con gusto il contemporaneo con la tradizione e usando la rete e il digitale per crescere.
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